Evidence-First Competitive Signals

Weekly competitive signals
for DTC Brands and E-commerce Growth.

Stop reacting late to market shifts. We track every competitor move—from ads and e-commerce pricing to newsletters and social strategy—delivering the human-led clarity you need to outrun the market.

Full-spectrum tracking. Ads, newsletters, and PDP shifts.
Verifiable evidence. Every move includes direct links to public sources.
Strategic clarity. We prioritize meaningful shifts over market noise.
LIVE SIGNALS
Ad & Creative Alert

"3 competitors pivoted their Meta hooks to 'Problem/Solution' while scaling specific creative angles. Strategic alignment detected."

Newsletter Signal

"Top rival launched a 48h 'VIP-only' email flow with a new bundle logic. Not visible on site, only via direct newsletter."

Pricing & Site Move

"Main rival updated PDP pricing and threshold for free shipping. 'Reliability' cues added to cart to reduce friction."

Omnichannel Competitor Intelligence

We monitor the full digital footprint of your rivals. From e-commerce shifts and paid media to newsletter flows and social positioning. Rival Radar delivers the evidence-first signals you need to stay ahead.

360° Signal Detection

Continuous tracking of ads, PDP changes, and exclusive newsletter offers. We capture the moves that aren't visible on the surface, ensuring you never miss a competitor's tactical pivot.

Operator-Led Interpretation

No automated noise. Our team of specialists filters and interprets every signal. We distinguish between minor updates and major strategic shifts, delivering only what is relevant to your growth.

Strategic Execution

Move from observation to action. Use verifiable market data to validate your next product launch, optimize your ad spend, or refine your retention strategy based on proven rival moves.

Plans & Pricing

Choose the competitor coverage you need. Upgrade anytime.

CORE

For staying informed without distraction.
$ 149
/Month
Weekly competitive signals brief (PDF)
Up to 3 competitors reviewed
Key market shifts explained
Clear suggested actions
Follow-up questions on your weekly brief
Best for: founders who want clarity without operational complexity.

GROWTH

For active marketing decisions.
$ 299
/Month
Everything in Core
Up to 6 competitors reviewed
Priority signal alerts when relevant shifts occur
Pattern analysis across competitors
Direct strategic chat support (responses within 24 business hours)
Best for: e-commerce teams managing paid acquisition and positioning.
Most Popular

SCALE

For high-stakes strategic decisions.
$ 499
/Month
Everything in Growth
Up to 12 competitors reviewed
Same-day strategic responses (business hours)
Deeper competitive positioning analysis
Monthly live strategy review call
Best for: growth teams making frequent allocation decisions.
Intelligence

What arrives in the weekly market brief?

A 360° summary of product launches, newsletter flows, social strategy, and ads.

Every week, our operators analyze competitor PDPs, organic feeds, and inbox flows. We identify strategic shifts and new releases before they are widely adopted.

Decision-ready: Pivot your offers based on verified market signals.
Intelligence

What arrives each week?

A 360° brief tracking launches, newsletters, and creative hooks.

Tap to reveal analysis →

We analyze PDP updates, newsletter retention flows, and ad library shifts. Every signal is verified with public source links for your team.

Focus: Market clarity in < 5 minutes.
Tracking

How do you capture 'hidden' signals?

We monitor storefronts, social feeds, and dedicated competitor newsletters.

Our team tracks pricing changes, PDP layouts, and exclusive email offers. If a rival tests a new strategy in private or public, our operators capture the signal.

Omnichannel: Visibility across site, social, ads, and email.
Tracking

How do you get insights?

We monitor storefronts, social, ads, and competitor email flows.

Tap to reveal analysis →

No automated guesswork. We track PDP shifts, newsletter bundles, and creative velocity for every competitor on your list.

Evidence: 100% verifiable market data.
Interpretation

How do you support strategic decisions?

Our operators interpret the 'why' behind rival moves to guide your execution.

We filter the noise. Whether it's a new email hook or a site-wide pricing pivot, we explain the strategic intent so you can counter-move with confidence.

Actionable: Know what to test and what to ignore.
Interpretation

Decisions vs. Data?

Our specialists analyze the intent behind product, email, and social shifts.

Tap to reveal analysis →

We distinguish between minor site tweaks and major strategic pivots. You only react to what moves the needle for your DTC growth.

Clarity: Decisive moves, zero noise.
Agility

Can I adjust the brands being tracked?

Yes. Your competitor list and tracked channels evolve with your roadmap.

As you enter new categories or new rivals emerge, we update your scope. Your tracking remains aligned with your current quarterly goals and market shifts.

Flexible: Intelligence that moves at your pace.
Agility

Can I change my list?

Full control over the brands and sub-channels we monitor for you.

Tap to reveal analysis →

Switch competitors or pause specific channel coverage as needed. We adapt your newsletter and ad tracking to your current focus.

Modern: Aligned with your growth strategy.

Operator Feedback

Unfiltered thoughts from DTC teams.

MT

Marcus T.

Founder & CEO

We finally have an early read on the creative shifts in our space. The weekly brief highlights emerging offers and positioning changes. I love how they separate observed facts from hypotheses.
SL

Sarah L.

Head of Growth

Instead of digging through dashboards, I get a concise snapshot of the moves that matter. Every signal includes direct links to public sources, so I can verify facts in seconds.
AP

Ana P.

Brand Strategist

The transparency is what sold us. It surfaces messaging trends and lets us swap which competitors we follow without losing the weekly pulse. No more manual ad library hunting.
DR

Daniel R.

E-commerce Ops

Every weekly report includes a 'What to do next' section that prioritizes actions based on competitor pricing and offer shifts. It makes it easy to brief our team without overreacting.